Dr. Jonathon A.J. Wilson Brand

Career History

Academic Posts

Current Posts

  • Editor-in-Chief, Journal of Islamic Marketing, Emerald Publishing Group
  • Regent’s University London
  • Hult International Business School (Professor)
  • Loughborough University (Adjunct Faculty, MSc)
  • University of Gloucestershire (PhD/DBA Supervisor)

Previous Posts

  • GSM London (Professor)
  • Richmond, American University in London (Associate Dean, Postgrad/Associate Professor)
  • University of Greenwich (MA Programme Director/Senior Lecturer)
  • Regent’s University London (Lecturer)
  • Kings College, University of London (Adjunct Faculty, MSc)
  • University of Nottingham, Malaysia (Adjunct Faculty, Exec MBA)
  • ESCEM Business School, France (Adjunct Faculty)
  • University of Westminster (Adjunct Faculty, BA, CIM)
  • University of East London (Adjunct Faculty, MA)
  • BPP Business School (Adjunct Faculty, Professional Courses)

Full-time Industry Posts 1998 - 2004

  • 1&1 Internet Ltd/1&1 IONOS (Head of Marketing and Advertising)
  • Emap Advertising/Bauer Media - Internet Magazine (Advertising Account Manager)
  • Mongoose Communications - CBI News/Business Voice (Advertising Account Manager)
  • Haymarket Business Publications - Print Week, Marketing Magazine (Advertising Executive)

Select Clients/Projects

  • Ministry of Tourism, Republic of Indonesia
  • Stylus
  • Al Jazeera Media Network, Qatar
  • Tokyo Institute of Technology and Gurunavi Japanese Restaurant Guide
  • PWC Malaysia
  • McKinsey & Company
  • ISHU
  • Dinar Standard
  • Halal Food Authority (HFA)
  • Garuda Indonesia Airlines
  • Government of Tatarstan, Russia
  • MarkPlus Inc
  • Bangladesh Brand Forum
  • Rockstar Games/DMA Design
  • SCENTA/Engineering and Technology Board
  • All Party Parliamentary Group on Islamic Finance
  • Arianne De Rothschild Foundation


  • Doctor of Letters (DLitt): 2019
    University of Dundee, School of Humanities

  • Doctor of Philosophy (PhD): 2012
    Brunel University London, School of Business

  • Master of Business Administration (MBA): 1998
    University of Dundee, Duncan of Jordanstone College of Art & Design

  • Bachelor of Science (BSc) in Chemistry: 1996
    University of Dundee, School of Life Sciences

Awards Received

  • LinkedIn Top Voices UK: 2017-18, 2018-19
  • Journal of Marketing Management, Best Paper 2016
  • Islamica 500, Top 50 Global Thought Leaders
  • University of Greenwich Staff Member of the Year 2014
  • Academy of Marketing, Best Paper 2009, Sports Track
  • Emap Advertising/Bauer Media (several individual and team awards)

Panel Judge/Committee Memberships

  • Islamic Economy Awards Judge - Thomson Reuters, Dubai Islamic Economy Development Centre, and HH Sheikh Mohammed bin Rashid Al Maktoum
  • World Afro Day Judge and Co-host – categories: Advertisements, TV Presenters, Social Impact
  • Race in the Marketplace – Advisory Board Member