Professor Jonathan A.J. Wilson has spent over 20 years in industry and academia, specialising in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital. He is a multi award-winning Academic and Partner of the London firm, Dragonfly Black.
Professor Wilson has published over 200 pieces of work and spoken at over 100 conferences across the globe. He has a BSc Chemistry degree, MBA in Business, PhD in Branding, DLitt in Halal, and is Editor-in-Chief of the Journal of Islamic Marketing.
His work and opinions have received media coverage from Harvard Business Review, BBC, Forbes, Huffington Post, Thomson Reuters, The Economist, The Guardian, The Times, ITV, Sky News, RT, TRT World, KBS TV, The Drum, Nikkei Asian Review, and Astro Awani
Professor Wilson has worked internationally with a range of government, corporate, and university clients on projects in the following sectors: Halal, travel, tourism, education, technology, media, food, fashion, cosmetics, pharmaceuticals, finance, professional services, music, sports, identity, ethnicity, religion, Gen-Y, Gen-Z, and popular culture.
November 2018 saw the release of his book, Halal Branding, which was reviewed in Forbes.
I was born and raised in Manchester, England – son of a white Scottish father and black Caribbean mother, from St Kitts, into a Christian household. Like Bob Marley, I’m a café latte blend of frothy milky Scottish swagger; underpinned by an intense, rich, dark, Arabica Caribbean kick.
Culture, the art of Science and the science of Art are what makes me tick. After years of reading and tasting different cultures, philosophies, and religions: I decided to convert to Islam in January 2000 – and join that elite list of kilt-wearing Muslims.
Once upon a time, I was a mean rugby player at University and for England Schools. At school I won national awards for my ceramics and art. I’m a retired touring and session bass guitarist and vocalist who made it onto television, radio, and international concert stages like Glastonbury. I also provided music and character voices for the first few award winning Grand Theft Auto video games.
I train in the Japanese martial arts at a London dojo – the pupil of a Japanese sensei with over 70 years experience. I hold a 4th Dan in Iaido, and a 3rd Dan in Kendo.
I’m from that generation that was coloured by a diet of Jimi Hendrix, Muhammad Ali, Daley Thompson, Malcolm-X, Bruce Lee, Beethoven, Toshiro Mifune, Guitar music, Electronica, and Hip-hop.
My work fuels my play and my play fuels my work.